Universal code book and universal code sheet posted

Good morning,

The universal code sheets and code books have been posted.

Please code your assigned magazine covers and then email me your completed code sheets (jpowers@ithaca.edu).

I will summarize the data and return it to you promptly so that you can solve for chi-square and t-test.

In the meantime, use the posted finished report as a model for your own reports.

Our last day of class is Tuesday, but you may have as much time as you need to complete your final reports.

(But please try to complete the coding promptly so that others may finish their reports earlier if they so desire).

Sorry for the delay with this, by the way. I have no excuse except that I was sick all day Friday and Saturday and thought a message had been posted on my behalf. (Certainly sounds like an excuse, doesn't it? Lol).

Meanwhile, the Cleveland Indians' 14-game win streak ended yesterday on a controversial call at the plate. (I share because I know you care).

Let me know if you have any questions.

Jack

Universal Code Sheet

Coding Category:	Numerical Value:
1.     Year
2.     Issue
3.     # of people on cover
4.     Gender
5.     Race
6.     Age
7.     Sexuality of outfit
8.     Smile
9.     Darkness of skin
10.  Clothing
11.  Skin exposure
12.  Color of cover background
13.  Sexuality of pose

Universal Code Book

Universal Codebook

1. Year of Magazine

2. Issue # of Magazine

3. Amount of people on the cover

4. Gender of each person on the cover

1.     Male

2.     Female

3.     Transgender

4.     Not able to be determined

5. Race/Person of color of each person on the cover

a.     1-White, 2-Black, 3-Hispanic, 4-Asian, 5-Other, 999

Person of color: This term will be defined as anyone of non-Caucasian/white origin. This includes Asians, Blacks, Latinos, etc. If the cover features a character that is not human, i.e. a cartoon, the number 999 will be given to it, so as to exclude it from the actual data. The category other is reserved for people of mixed race or Arab descent (even though technically Middle Easterners are classified by the US Census as being white).

6. Age

a.     1-Young

b.     2-Teenager

c.     3-Early adult

d.     4-Adult

e.     5-Middle Age

f.      6-Older Adult

g.     7-Old

7. Sexuality of outfit

a.     1-not sexual

b.     2-sort of sexual

c.     3-sexual

d.     4-very sexual

8. Smile

a.     1-no smile

b.     2-half smile

c.     3-smirk

d.     4-some teeth

e.     5-big smile

9.  Darkness of Skin

1.     pale

2.     very light

3.     tan

4.     darker tan

5.     very dark

10. Clothing

1.     Costume

2.     Regular clothes

999. Other

11. Skin exposure

1.     little to no skin exposure

2.     .

3.     .

4.     .

5.     extreme skin exposure

12. Color of cover background:

            (1 = white; 2 = nonwhite)

White Space: This refers to the amount of empty space on the magazine cover. For the purposes of this project, this will just be quantified as having the color white as the background of the cover. This is because an actual background color or place makes the cover look more full and complete. A background color of just white makes it seem like there is more empty space on the cover. If the cover is mostly white with a little bit of other colors, it will be counted as white. However, if more than 25% of the cover is comprised of another color, then the cover should be counted as nonwhite. This percentage will be determined from observation/individual perception.

13. Sexuality of each person’s pose

a.     1 – 10 Scale (1 = Not Sexual………..10 = Extremely Sexual)