Universal Code Book

Universal Codebook

1. Year of Magazine

2. Issue # of Magazine

3. Amount of people on the cover

4. Gender of each person on the cover

1.     Male

2.     Female

3.     Transgender

4.     Not able to be determined

5. Race/Person of color of each person on the cover

a.     1-White, 2-Black, 3-Hispanic, 4-Asian, 5-Other, 999

Person of color: This term will be defined as anyone of non-Caucasian/white origin. This includes Asians, Blacks, Latinos, etc. If the cover features a character that is not human, i.e. a cartoon, the number 999 will be given to it, so as to exclude it from the actual data. The category other is reserved for people of mixed race or Arab descent (even though technically Middle Easterners are classified by the US Census as being white).

6. Age

a.     1-Young

b.     2-Teenager

c.     3-Early adult

d.     4-Adult

e.     5-Middle Age

f.      6-Older Adult

g.     7-Old

7. Sexuality of outfit

a.     1-not sexual

b.     2-sort of sexual

c.     3-sexual

d.     4-very sexual

8. Smile

a.     1-no smile

b.     2-half smile

c.     3-smirk

d.     4-some teeth

e.     5-big smile

9.  Darkness of Skin

1.     pale

2.     very light

3.     tan

4.     darker tan

5.     very dark

10. Clothing

1.     Costume

2.     Regular clothes

999. Other

11. Skin exposure

1.     little to no skin exposure

2.     .

3.     .

4.     .

5.     extreme skin exposure

12. Color of cover background:

            (1 = white; 2 = nonwhite)

White Space: This refers to the amount of empty space on the magazine cover. For the purposes of this project, this will just be quantified as having the color white as the background of the cover. This is because an actual background color or place makes the cover look more full and complete. A background color of just white makes it seem like there is more empty space on the cover. If the cover is mostly white with a little bit of other colors, it will be counted as white. However, if more than 25% of the cover is comprised of another color, then the cover should be counted as nonwhite. This percentage will be determined from observation/individual perception.

13. Sexuality of each person’s pose

a.     1 – 10 Scale (1 = Not Sexual………..10 = Extremely Sexual)